Lesson 01 of 081:04Beginner

What is affiliate marketing?

A one-minute, plain-language explainer: what affiliate marketing is, who is involved, and how a tracking link connects each sale back to the affiliate who earned it.

Lesson 01 · 1:04

Key takeaways

  • Affiliate marketing is when a company rewards people for bringing it customers.
  • Three players are involved: the company, the affiliate who promotes, and the customer.
  • A unique tracking link connects each sale back to the affiliate who earned it.
  • The company only pays on a real sale, and commissions can be flat, a percentage, or recurring.

Transcript

You've probably clicked a link someone shared online, then bought something you liked. If you did, that person may have earned a little money for it. That's affiliate marketing. It's a simple idea: a company gives people a small reward for bringing it customers. No sale, no cost. Just a thank-you for the help. Three people are part of it: the company that sells something, the affiliate who recommends it, and you, the customer who buys. Here's how it works: the affiliate shares a special link, you click it and buy, and that link quietly tells the company who sent you, so they know who to pay. It's a fair deal for everyone. The company only pays when there's a real sale, and the affiliate earns by sharing something they already like. The reward can be a fixed amount, a share of the sale, or a little every month for as long as you stay a customer. And that's affiliate marketing. It's how a lot of the brands you already use grow. Komissio helps companies run it, and makes sure affiliates get paid on time.

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