Key takeaways
- A niche is a focused topic and the people who care about it.
- Find the overlap of what you enjoy, what you know, and what people pay for.
- Go narrow enough to become the go-to voice.
- Pick one you can happily talk about for a year.
Transcript
Trying to promote everything to everyone is the fastest way to earn nothing. The fix is a niche. Here's how to pick one. A niche is simply a focused topic and the people who care about it. Think home coffee gear instead of shopping. Look for the overlap of three things: what you enjoy, what you know a little about, and what people actually spend money on. A good niche has an audience that buys. Hobbies with real gear, software people pay for monthly, or problems people really want solved. Go narrow enough that you can be the go-to voice. It's easier to be known for one clear thing than to be a tiny fish in a huge pond. Pick one niche you can talk about for a year without getting bored. Focus is what turns a hobby into real affiliate income.