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Diagram showing first-party cookie attribution flow from affiliate click to conversion on a merchant domain, with ad blocker shields passing the cookie through
Guide

First-party affiliate tracking: why your affiliate program is losing conversions (and how to fix it)

Third-party cookies are dying, ad blockers are everywhere, and your affiliate program is silently losing 15-30% of conversions. First-party affiliate tracking fixes attribution by placing cookies on your own domain — surviving Safari ITP, Firefox ETP, and ad blockers.

Platform AdminMarch 25, 202617 min read